Marketingconsulting.
A short cycle, with a set end. I come in, diagnose, draw the plan and leave, with the decision made and the path in writing.
Who it is for
People who know something is wrong, or who are about to invest heavily and want to validate the direction first.
What you get
Written assessment, funnel map, ninety-day plan, channel structure and team training.
How it works
A cycle of up to three months, with an agreed end.
Who it is for,and who it is not for.
It makes sense if
- You know something is wrong, but cannot say exactly what
- You are about to invest heavily and want to validate the direction before burning the budget
- You have a team, and the team is lost or pulling in different directions
- You want the plan to execute in-house
- You are thinking of changing agencies and want to know if the vendor is the problem
It does not make sense if
- You want someone executing: that is management
- You are after a pretty report to present and shelve
- You do not plan to change anything you do today
- You need an answer this week
If you saw yourself in the first column, the next step is the assessment.
Ninety days,at most.
- Month 1
Assessment
I go into the numbers, the accounts, the CRM and the conversations. I come out knowing where the money comes in, where it leaks and why.
- Month 2
Design
Positioning, offer, funnel, channels and budget: what to do, in what order, with how much and measured how.
- Month 3
Handing over the baton
I train whoever will execute and stay with them for the first weeks.
What stayswith you.
Everything in writing, in a format your team can use after I leave.
Written assessment
Where the problem is, with evidence, and what should be preserved.
Funnel map
From first visit to sale and repeat sale, with leaks ranked by impact.
Quarterly plan
The next ninety days, in order, with an owner and estimated cost per front.
Channel structure
Which channels, with what budget, and which to drop.
Measurement model
The metrics that matter and how to track them without depending on me.
Team training
Handover sessions for those who will take it forward.
Lacking directionor lacking hands?
The assessment is free. If your problem is something else, I will say so on the first call.
How this ends,and why the end is agreed.
Consulting that never ends has become marketing management in disguise, and badly priced. That is why the cycle is capped at three months.
At the end, either you run the plan with your team, or we agree that I take over management to execute what was designed. Both answers are good.
Aboutthis service.
Your question is not here? Ask in the assessment or message me on WhatsApp.
Can it be done in less time?
Yes, when the operation is simple or the question is specific. The initial assessment defines the scope, and you approve it before we start.
What if I want you to execute at the end?
That is the most common path. But it is not required, and I do not design plans only I can execute.
Do you talk to my team?
I do, and I insist on it. The people who execute know where the process really gets stuck.
Does this work for a company not doing marketing yet?
It does, and that is usually the best moment. Designing it right costs less than fixing two years of improvising.
Maybe this is not the one.The other paths.
Let's see if it isdirection you lack.
Consulting solves a direction problem. If your problem is a lack of hands, or an operation that cannot keep up, another service solves it better and cheaper, and I will say so on the first call.