Fractionalmarketing manager.
Someone senior answering for your marketing results, without the cost, delay and risk of a full-time hire.
Who it is for
Companies that need someone senior running marketing and cannot yet carry that hire.
What you get
Weekly meeting, quarterly plan with targets, channel management and monthly accountability.
How it works
Operator, when I execute myself. Strategic, when I direct your team or your agency.
Who it is for,and who it is not for.
It makes sense if
- You make enough to need serious marketing, but not enough to carry a senior manager on payroll
- You tried an agency and it did not work, because nobody inside was answering for the number
- You have good people executing, but nobody directing
- You want predictable demand, not one-off campaigns
- You are willing to join one meeting a week
It does not make sense if
- You want someone just to handle social media
- Expects results in thirty days
- You have no media budget and do not plan to
- You want to outsource the whole decision and not take part in anything
- You are looking for the cheapest vendor
If you saw yourself in the first column, the next step is the assessment.
Operator or strategic:how hands-on.
The role is the same in both: someone senior responsible for the result. What changes is whether I also execute.
How hands-on
I think and execute.I direct. The team executes.
Operator or strategic?The assessment answers.
That comes out of the assessment, not your gut. It is free and with no obligation.
What happensafter I take over.
- Every week
One-hour meeting
Priority of the week, what got stuck, what goes live. Written agenda, decision on record.
- Quarterly
Plan with an agreed target
What we tackle in the next ninety days, what it costs and which number defines success.
- Ongoing
Channel management
Paid media, organic, CRM and website under one direction.
- Every month
Accountability
What came in, what it cost, cost per opportunity and per sale.
Why thisis not an agency.
An agency is a vendor: it takes a brief, ships deliverables, sends a report. The risk of the result stays entirely with you.
A manager is a role. I join your org chart, sit in your board meeting and the target becomes mine too. When the month is bad, the problem is mine.
That is why I take on few companies at a time. You cannot take over the marketing of twenty businesses and truly answer for any of them.
Aboutthis service.
Your question is not here? Ask in the assessment or message me on WhatsApp.
Which format do I choose?
That comes out of the assessment, not your gut. The rule of thumb: if you have nobody in marketing today, start with operator. If you already have people or an agency, strategic. And you can move across as the operation grows.
If I already have an agency, do you replace it?
Not necessarily. In the strategic format I direct the agency you already have, hold it to what it owes you and cut what is not working.
How many companies do you serve at once?
Few, on purpose, and that number has a ceiling. Management takes a weekly presence.
Is there a lock-in?
I do not work with penalties or twelve-month lock-ins. I ask for ninety days of honest effort, because that is the minimum time to measure anything. After that you stay because it is working.
Who owns the ad accounts?
You do, in your name and on your card, always. If we ever part ways, you take the history, audiences and learnings.
Maybe this is not the one.The other paths.
Let's see if it ismanagement you need.
It may not be. Some companies need consulting, mentoring or a system. The assessment exists to find that out before you spend money in the wrong place.